In the immortal words of the Beatles, “Yesterday, love was such an easy game to play.” So it was in an age when most people in the world would venture no further than the nearby village in search of a lifelong partner.
In premodern times, marriage itself was seen mostly as an economic arrangement, entirely dissociated from romantic love or personal desire.
What is not at all obvious, however, is the way in which the app has embedded itself into local culture. A virtual excursion through Tinder seemed to be the only effective way of finding out.
“When I was playing around in my twenties, I never really turned to online dating platforms or applications.
When I shifted gears toward looking for a serious partner, I suddenly realized how difficult it is to find someone who fits the right profile; and then Tinder became a useful tool.”Perhaps to eliminate this ambivalence of the smartphone- dating experience altogether, yet another application has risen in popularity over the past year, and has already won significant traction around Israel.
The liberalization of the individual that began in the Western world in the 1960s has come hand-inhand with a revolution in the way we conceive of romantic relationships and particularly the institution of marriage, whose new centerpiece in our generation has become the all-too-elusive ideal of passionate love.
Bombarded by films, music and an entire popular culture reinforcing this idea, millennials today are all out searching for the very same holy grail: their “one and only.”The Internet age has empowered bachelors and bachelorettes with a seemingly limitless arsenal of tools for this quest.
No games necessary.”Like in the real world, it seems not all users swim through the application with precisely the same set of expectations.